At Influence Technologies, I collaborated with Aroga, an all-natural supplement company, on various projects including branding, bottle labels, print materials, and a website overhaul. Although they initially wished to retain their original logo, we ultimately opted for a simpler approach, utilizing the wordmark exclusively. We removed their blue star graphic, as it no longer aligned with their brand identity. See the simplified design below:
PACKAGING
Aroga's expanding line of vitamin bottles required a makeover. With the line continually growing, it was crucial to maintain consistency while ensuring easy identification of each bottle. After several iterations, I devised an adaptable color palette, providing customers with a quick and intuitive way to distinguish between bottles at a glance.
WEB
In addition to the new packaging, Aroga required a website that fully encapsulated their brand essence. Drawing inspiration from the watercolor element found on their bottles, I infused the website with vibrant colors and striking emotional photography. This concept unified the brand's visual identity and created a compelling online experience.
OTHER BRAND COLLATERAL
