Denver Zoo's monthly newsletter, "Zoo News," needed a revamp to enhance its performance and engage more readers. Previously designed using Mailchimp, the platform felt limiting to the team. I took on the challenge of finding a new email-building solution that offered more design freedom without requiring extensive coding knowledge. After researching, I discovered Postcard, a platform compatible with Mailchimp that offered intuitive design features. Within a week, I developed the first revamped Zoo News using Postcard, gaining approval from the department to proceed. Over the following year, we continued using this platform, resulting in improved open rates and streamlined teamwork. Below is an example of a Zoo News email.